Mission Slide
This section is an opportunity to communicate the purpose and values that drive your company 💎
Use real-life examples of well-known companies' mission statements to inspire and guide the development of your own mission statement 🔑
(1) Clearly state your mission
Describe your mission with a clear and concise statement that encapsulates the purpose and values of your company. Your mission should reflect the overarching goals and aspirations that drive your organization.
(2) Express your core values
Articulate the fundamental principles and values that guide your company's actions and decisions. These values should align with your mission and provide a moral compass for your organization.
(3) Demonstrate your impact
Highlight the positive impact you aim to make through your products, services, or operations. Showcase how your company contributes to society, the environment, or specific causes.
(4) Connect emotionally
Craft your mission statement in a way that resonates with your target audience on an emotional level. Make it inspiring, authentic, and relatable to create a deeper connection.
(5) Align with your target market
Ensure that your mission aligns with the values and aspirations of your target market. Your mission should resonate with your customers and make them feel aligned with your brand.
(6) Be concise and memorable
Keep your mission statement concise, memorable, and easy to understand. Avoid jargon or complex language that may confuse or alienate your audience.
📢 Examples of Well-Known Companies
Google: "To organize the world's information and make it universally accessible and useful."
Tesla: "To accelerate the world's transition to sustainable energy."
Airbnb: "To help create a world where anyone can belong anywhere."
Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Starbucks: "To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time."
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